The Concept

Primi World has fashioned a European chic Caffé to create a range of eating experiences, catering for the most discerning customer while still retaining accessibility for those who want a casual comfort meal or a quick snack.

Focused on Secondi Piatti, Primi Caffé not only boasts a broad selection of Pizza and Pasta but also embodies open displays with freshly baked cakes, muffins, ice cream, health offerings and sandwiches for purchase direct over the counter, or to indulge seated at our interactive Caffé service counters.

Perfect in a vibrant city setting where convenience, speed, quality and energy are on order.